“We’ve not only grown the number of Disney franchises from only two in the year 2000 to 13 in 2011, but classic franchises have not suffered because of it. “Our primary objective in franchise development has been to diversify our portfolio to connect with a broader range of consumers,” said Mooney. The gang embarks on a worldwide racing adventure to see who is the fastest car in the world, Find out if Mater can make it as a super spy as your child. Mooney also highlighted the lasting appeal of Mickey Mouse, the world’ s largest licensed character, and friends, saying the evergreen is on track to generate $9 billion in global retail sales for Disney’s fiscal year 2011.
His drive and charisma have scored with fans too - hes earned The Piston Cup Most Popular Driver award four years running But when its all said and done hes just a shy guy, who. Mooney also mentioned new content and merchandising programs for classics, including Disney Princess and Winnie the Pooh, as well as original programming from Disney Channel and the Disney Junior and a continuing push of Disney Fairies, Toy Story and Cars. has wasted no time gathering victories and creating a commanding track presence since winning Piston Cup Rookie of the Year honors in 2000. The goal is to participate more aggressively in the newborn and infant segment as “connecting with new families is probably more valuable to Disney than to any other brand,” the company said. The first concept store is set to open in Glendale, Calif. To continue its growth momentum, the entertainment giant is focusing on building Disney Baby as a brand and launch a related retail presence, among other things. DCP retail sales for fiscal year 2010 hit $28.6 billion, keeping Disney at the top of a list of top licensors, according to License! Global‘s annual ranking. In an online presentation Thursday ahead of the annual Licensing International Expo 2011 next week, Andy Mooney, chairman of Disney Consumer Products, said sales of Disney-branded merchandise have risen at a compound annual rate of 12 percent over the past decade. Toy Story 3 contributing around $2.4 billion in merchandise sales last year, according to License! Global magazine. The rollout of retail merchandise for summer theatrical release Cars 2 began in mid-May, and retail projections show that it will exceed the performance of Toy Story 3 last year to become the largest merchandise program in licensing industry history, according to Disney. NEW YORK – Merchandise for the Cars franchise has generated total global retail sales of more than $10 billion since its launch, making it one of Walt Disney’s top franchises, the company said Thursday.Įarlier in the year, the company had mentioned that it had sold more than $8 billion in product at retail.